A video sitemap is a specialized XML sitemap that exposes detailed metadata about videos on a website — including title, description, thumbnail, and duration — specifically to improve discovery and indexing within Google’s video search features.
Video sitemaps help ensure video content is eligible for video-specific rich results and carousels, particularly important for businesses investing significantly in video as part of their broader content strategy.
Keeping video sitemap metadata accurate and synchronized with the actual video content is important, since discrepancies can affect how reliably video rich results display correctly.
Video sitemap implementation is part of our Technical SEO service.