Video SEO is the practice of optimizing video content and its surrounding metadata to improve visibility in both traditional search engine results and dedicated video platforms like YouTube, encompassing titles, descriptions, transcripts, and structured data.
Effective video SEO includes accurate, keyword-relevant titles and descriptions, complete transcripts (which help search engines understand spoken content), custom thumbnails, and proper Video schema markup on the hosting webpage.
Video content optimized for SEO can capture visibility through multiple channels simultaneously: standard organic search, video carousels, and platform-specific search like YouTube’s own search function.
Video SEO is considered within our broader SEO Content Strategy service where video plays a role.