URL Rating (UR) is a metric developed by Ahrefs that estimates the ranking strength of an individual webpage’s backlink profile, on a scale of 0 to 100, functioning at the page level similarly to how Domain Rating functions at the domain level.
UR is particularly useful for comparing the relative authority of specific competing pages, rather than entire domains, when analyzing what it might take to outrank a specific piece of content for a target keyword.
Like all third-party authority metrics, UR is a comparative estimate rather than a genuine Google ranking factor, useful for benchmarking rather than absolute measurement.
We use page-level authority metrics like UR within our Link Building service.