A Twitter Card (now referring to X) is a set of meta tags that control how a webpage’s link appears when shared on the X/Twitter platform, enabling a rich preview with an image, title, and description rather than a plain text link.
Twitter Card tags overlap significantly with Open Graph tags, and many implementations use Open Graph as a fallback source when specific Twitter Card tags aren’t present.
Ensuring both tag types are properly configured helps guarantee consistent, compelling link previews across the full range of social platforms a business’s content might be shared on.
Social sharing optimization is part of our On-Page SEO service.