Tiered link building is a technique that involves building backlinks not directly to a business’s main website, but to the pages that already link to it, aiming to strengthen those intermediate pages and pass additional authority downstream.
This approach is generally considered a gray-hat to black-hat tactic today, since it’s specifically designed to manipulate link equity flow artificially rather than earning genuine, direct editorial endorsement.
Given the elevated risk and Google’s improved ability to detect manipulative link patterns, tiered link building is best avoided in favor of building genuine, direct, high-quality backlinks.
We avoid tiered link building entirely within our white-hat Link Building service.