Tap target size refers to how large and well-spaced clickable elements — buttons, links, menu items — are on a mobile page, ensuring users can accurately tap the intended element with a finger rather than accidentally hitting a neighboring one.
Google’s mobile usability guidelines specifically flag tap targets that are too small or placed too closely together, since this creates real friction and frustration for mobile users, often leading to accidental clicks and higher bounce rates.
Ensuring adequately sized, well-spaced tap targets is a simple but often overlooked element of good mobile design, particularly on sites originally designed primarily for desktop and later adapted for mobile.
Tap target issues are flagged as part of our Technical SEO audits.