A store locator page is a webpage feature, common on multi-location retail or service business websites, that allows visitors to search for and find the nearest physical location, typically using an interactive map and address search functionality.
Beyond user convenience, a well-optimized store locator page can support local SEO by linking through to individual, properly optimized location pages, each targeting its own specific local search relevance.
Common issues include store locators built entirely in JavaScript without crawlable individual location URLs, effectively hiding valuable local content and pages from search engines entirely.
Store locator optimization is part of our Local & Map SEO service for multi-location businesses.