A query is the exact word or phrase a person types or speaks into a search engine when looking for information, a product, or a service, forming the basic input every search result is generated in response to.
Search engines classify and expand queries using synonym matching, entity recognition, and intent classification, meaning the words in a literal query often matter less than the underlying meaning the engine infers from them.
Analyzing the actual queries a business’s pages already receive impressions and clicks for, through Google Search Console, often reveals valuable keyword opportunities that weren’t part of the original targeting plan.
Query-level analysis is part of our SEO Audits & Reporting service.