Review velocity refers to the rate at which a business accumulates new customer reviews over time, with a steady, consistent flow of recent reviews generally viewed more favorably by both search engines and potential customers than a stagnant review profile.
A sudden, unnatural spike in reviews (potentially indicating incentivized or fake reviews) can raise red flags, while a completely stagnant review profile with no recent activity can suggest a business is no longer actively operating or engaged with customers.
Maintaining healthy, consistent review velocity typically requires an ongoing, systematic process for requesting reviews from customers, rather than sporadic, one-off efforts.
Review velocity strategy is part of our Local & Map SEO service.