Review response rate is the percentage of customer reviews on a Google Business Profile that a business has publicly responded to, signaling active engagement and customer service attentiveness to both Google and potential customers.
Consistently responding to reviews, both positive and negative, demonstrates genuine business engagement and can positively influence how potential customers perceive a business, beyond the raw star rating alone.
Maintaining a high review response rate requires an ongoing, systematic process for monitoring new reviews and responding promptly and professionally, rather than sporadic, delayed engagement.
Review response management is part of our ongoing Local & Map SEO service.