Press release link building is the practice of distributing news announcements through press release distribution services in an attempt to earn backlinks and media coverage, though the direct SEO value of these links has diminished significantly over time.
Most links from generic press release distribution services now carry a nofollow attribute and are treated by search engines as promotional content rather than genuine editorial endorsement, limiting their direct link equity value.
Press releases still hold value for genuine news announcements and can occasionally lead to organic pickup by relevant journalists, but shouldn’t be relied upon as a primary link-building strategy on their own.
We use press releases selectively within a broader Digital PR strategy, not as a standalone tactic.