Podcast SEO is the practice of optimizing podcast episodes and their associated show pages to improve discoverability, including accurate transcripts, descriptive episode titles, and structured data like PodcastSeries schema where supported.
Since audio content itself isn’t directly readable by search engines, providing complete, accurate transcripts is one of the most impactful podcast SEO practices, transforming spoken content into indexable, searchable text.
A well-optimized podcast show page, complete with episode summaries and transcripts, can capture meaningful organic search traffic beyond just the podcast platform’s own internal search and discovery features.
Podcast SEO is part of our broader SEO Content Strategy service for clients producing audio content.