Open Graph tags are meta tags — including og:title, og:description, and og:image — that control how a webpage appears when shared on social media platforms like Facebook and LinkedIn, originally developed by Facebook.
While Open Graph tags aren’t a direct Google ranking factor, they significantly affect how compelling a shared link looks on social platforms, influencing click-through rates and engagement whenever content gets shared.
Properly configuring Open Graph tags ensures a business controls exactly how its content is presented when shared, rather than leaving social platforms to guess at an appropriate title, description, and image.
Open Graph implementation is part of our On-Page SEO service.