Media outreach is the practice of proactively contacting journalists, editors, and publications to pitch a story, expert commentary, or newsworthy angle, aiming to secure press coverage and, often, valuable backlinks as part of a digital PR strategy.
Effective media outreach requires genuinely understanding what a specific journalist or publication typically covers, tailoring each pitch specifically rather than sending generic, mass-distributed messages that are far less likely to succeed.
Building genuine, ongoing relationships with relevant journalists over time tends to produce significantly better long-term media outreach results than purely transactional, one-off pitch attempts.
Media outreach is a core capability within our Link Building service.