A local SEO audit is a comprehensive review of a business’s local search presence, evaluating Google Business Profile completeness and optimization, NAP consistency across citations, review profile health, and local content and link signals.
A thorough local SEO audit typically uncovers issues like duplicate or unclaimed Google Business Profile listings, inconsistent business information across directories, and missed opportunities for local content or citation building.
Regular local SEO audits are particularly important for multi-location businesses, where inconsistencies and issues can compound significantly across dozens or hundreds of individual location listings.
Local SEO audits are a standard offering within our Local & Map SEO service.