A Knowledge Panel is an information box, usually appearing on the right side of Google’s desktop search results (or at the top on mobile), that displays a summary of facts about a specific entity — a person, business, organization, or place — pulled from Google’s Knowledge Graph and other trusted sources.
For businesses, a Knowledge Panel can display key details like hours, contact information, social profiles, and reviews, and it significantly boosts brand credibility and visibility for branded searches.
Knowledge Panels are generated automatically by Google and can’t be directly purchased or fully controlled, but businesses can influence their content and accuracy through a verified Google Business Profile, consistent structured data (schema markup), and a strong, consistent online presence across authoritative sources.
We help build the structured data and authority signals that support Knowledge Panel eligibility as part of our Local SEO and Technical SEO services.