An informational keyword reflects a search query where the user is primarily seeking knowledge or an answer to a question, rather than looking to make a purchase or find a specific website — phrases like “what is technical SEO” are typical examples.
Informational keywords generally represent the top of the marketing funnel, valuable for building brand awareness, topical authority, and trust with potential customers who aren’t yet ready to make a purchasing decision.
Content targeting informational keywords should prioritize genuinely helpful, comprehensive answers over aggressive sales messaging, since mismatched intent between content and search query typically leads to poor engagement and rankings.
Informational keyword targeting is part of our SEO Content Strategy service.