An HTML sitemap is a webpage, designed for human visitors rather than search engine crawlers, that lists and links to the main pages of a website in an organized, navigable format, helping users find content that might not be easily reachable through standard navigation.
Unlike an XML sitemap, which is purely a technical file for search engines, an HTML sitemap serves as a genuine usability aid, particularly valuable for larger websites with complex structures.
While less commonly implemented on modern, well-structured websites with strong internal navigation, an HTML sitemap can still provide a helpful supplementary aid for both users and search engine crawlers on larger sites.
We assess whether an HTML sitemap adds value as part of our Technical SEO service.