How-To schema is a type of structured data markup used to identify step-by-step instructional content on a webpage, potentially enabling an enhanced rich result display showing each step directly within search results.
How-To rich results are particularly valuable for instructional and DIY-style content, since they can significantly increase a listing’s visual footprint and give searchers a helpful preview of the process before clicking through.
Google has periodically adjusted the availability and prominence of How-To rich results, making it worthwhile to check current eligibility guidelines before investing significant effort in implementation for a given content type.
How-To schema is implemented where relevant within our Technical SEO service.