HARO (Help a Reporter Out) is a platform connecting journalists seeking expert sources and quotes with businesses and individuals willing to provide commentary, offering a practical way to earn media mentions and backlinks through genuine expert contribution.
Businesses and SEO professionals commonly use HARO-style platforms as a link-building tactic, responding to relevant journalist queries with genuinely useful expert insight in exchange for a citation and, often, a backlink in the published article.
Success with HARO-style platforms typically requires quick, high-quality, genuinely useful responses tailored specifically to each journalist’s request, rather than generic, templated pitches sent broadly across many unrelated queries.
HARO-style outreach is one of several tactics within our Link Building service.