Google Reviews are customer ratings and written feedback left directly on a business’s Google Business Profile, visible in both Google Search and Google Maps results. They’re one of the most visible and influential local trust signals a business can build.
Review quantity, recency, and average rating all factor into local pack rankings, and beyond the direct SEO impact, reviews heavily influence a potential customer’s decision to choose one business over a nearby competitor.
Actively and consistently encouraging satisfied customers to leave reviews, along with promptly and professionally responding to all reviews (positive and negative), is one of the most effective ongoing local SEO activities a business can maintain.
Review generation strategy is included in our Local & Map SEO service.