A dofollow link is simply a standard hyperlink with no rel=”nofollow”, rel=”sponsored”, or rel=”ugc” attribute attached — meaning it passes ranking authority, or “link equity,” from the linking page to the destination page. It’s the default type of link unless explicitly marked otherwise.
Dofollow links from authoritative, topically relevant websites are generally considered the most valuable type of backlink for SEO purposes, since they directly contribute to a page’s perceived authority in search engines’ eyes.
A healthy link profile typically contains a natural mix of dofollow and nofollow links rather than exclusively dofollow links, since an unnaturally clean profile can itself look manipulated to search engines.
Prioritizing high-value dofollow opportunities is central to our Link Building service.