Cohort analysis is a method of analyzing user behavior by grouping visitors based on a shared characteristic or starting point in time — such as all users who first visited during a specific month — then tracking how that group’s behavior evolves over subsequent periods.
In an SEO context, cohort analysis can reveal how the long-term value of organic traffic acquired during different periods compares, helping identify whether more recent SEO efforts are attracting genuinely higher-quality, more engaged visitors than in the past.
Cohort analysis provides a more nuanced view of performance trends than simple month-over-month traffic comparisons alone, since it accounts for how specific groups of users behave and convert over time.
Cohort analysis is available within our advanced SEO Audits & Reporting service.