Bounce rate is the percentage of website visitors who leave a site after viewing only a single page, without taking any further action or navigating to another page. It’s tracked differently in GA4 compared to older analytics platforms, now factored into the broader concept of “engagement rate.”
A high bounce rate isn’t automatically bad — it depends heavily on context. A blog post that fully answers a reader’s question in one visit might have a high bounce rate but still be considered highly successful, while a high bounce rate on a product page or landing page usually signals a real problem.
Common causes of unusually high bounce rates include slow page load times, misleading titles or meta descriptions that don’t match the actual content, poor mobile experience, or intrusive pop-ups and ads.
Bounce and engagement metrics are reviewed as part of our SEO Audits & Reporting service.