Amazon SEO refers to optimizing product listings specifically to rank well within Amazon’s own internal search algorithm (often called A9 or A10), which weighs different factors than Google’s search algorithm, including sales velocity, reviews, and fulfillment method.
Key Amazon SEO factors include optimized product titles and bullet points using relevant search terms, high-quality images, strong review counts and ratings, and competitive pricing relative to similar listings.
Businesses selling on both Amazon and their own website need a coordinated strategy, since Amazon listings and an independent site can sometimes compete against each other for the same customer searches.
We consider marketplace strategy within our broader e-commerce content strategy work.