Aggregate Rating schema is a type of structured data markup used to display a combined, averaged star rating for a product or business based on multiple individual reviews, rather than a single review, making it eligible to appear as a rich result in search listings.
This schema type must accurately reflect genuine, verifiable customer ratings; Google has strict policies against fabricated or manipulated review data, and violations can result in the rich result being disabled or, in serious cases, a manual action.
Aggregate Rating schema is commonly paired with Product or Local Business schema, providing a compelling, trust-building visual element directly within search results before a user even clicks through.
We implement Aggregate Rating schema compliantly within our Technical SEO service.