Accessibility (often abbreviated a11y) refers to designing and building websites so that people with disabilities, including visual, auditory, motor, or cognitive impairments, can effectively perceive, navigate, and interact with the content.
Accessibility and SEO overlap significantly: practices like descriptive alt text, clear heading structure, and semantic HTML directly support both screen reader users and search engine understanding of a page’s content and structure.
Beyond the ethical and often legal importance of accessibility, an accessible website generally provides a better overall user experience for all visitors, indirectly supporting stronger engagement and conversion metrics.
We build accessibility considerations into our On-Page SEO service.